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Unexplored opportunities Agribusiness Opportunities

Latin America is home to hundreds of small agricultural cooperatives and producer associations regional. Often these cooperatives and associations are home to much competition as cooperation. This is a challenge when producers ask for access to markets export their products. It also represents an opportunity for development that will create sustainable growth in the agribusiness sector.

The proximity of Mexico to the U.S., along with its climate and availability of agricultural labor, low cost, make it a logical source to meet growing fruit and vegetables U.S.. The value of U.S. agricultural imports from Mexico is approximately equal to the value of U.S. agricultural imports of all South American countries together. (Source: USDA Market News)

Orange Case Study

Development banks are willing to invest in infrastructure to support development export market for agribusiness. Nacional Financiera, SNC is currently working on a project with Mangazo SA de CV for the export of oranges from Baja California California Sur in Mexico. Orange project provides a good template to consider the opportunities through Mexico. producers are selling their oranges BCS in the country instead of exporting to the U.S., where markets expect prices to the provisions of citrus ten times greater than that of Mexico.

In order to take advantage of this attractive price multiples, small producers in the region should cooperate and invest collectively. They need more than physical infrastructure a USDA-certified packing shed with cooling and selection of equipment and the country of origin labels with the look right price (PLU) numbers and codes bar used by retailers in the U.S. and other countries.

Exporters also need marketing representatives in export markets to plan promotions with retailers, POS materials, price quotations to be provided five weeks prior to retail buyers along with the volume and size of the expected steady supply throughout the season, reliable suppliers to deliver freight on time, and analysis to ensure the product reaches the retail store with the desired shelf life for distribution to stores.

Mango Case Study

With the infrastructure physical and professional training, export programs have been very profitable. A case study contains valuable information on opportunities for agricultural exports in Mexico is the cultivation of mango. Before NAFTA, mangoes were exported to the U.S. through intermediaries in products Florida, Texas, Arizona and California. These runners produce the maximum price retailers, to minimize the return to producers, and pocketed a profit very strong due to its minimal value added.

In 1994 a program was initiated by the International Resources market with Mexico's largest producer of mango, Diazteca Agro SA de CV of Sinaloa. This was the first time U.S. retailers mangoes imported directly from the producer. Within eight years, annual sales for this single producer has increased 400% and 80% of the company crop was sold directly to retailers in the U.S.. By eliminating the middlemen, the producer was able to increase profitability, project growth consistent, and lower bad debt expenses.

The opportunity is realized when the producers are given the tools to manage export sales. This involves retaining the representatives of marketing instead of corridors so that control rests with farmers, building relationships with staff USDA and the third party certification agencies, professional relationships with retail purchases for the planning of future yields, prices and varieties, investments in export packing center, and the application of phytosanitary measures in orchards and fields to the final delivery to customers.

Success Stories

The Fresh Produce Association of the Americas is a bi-national organization based in Nogales, Arizona, which has benefited many producers and crops in Mexico. It is success stories include beans, peppers, chilies, cucumbers, eggplant, grapes, lemons, mangoes, melons, squash and tomatoes. Most consumed fresh produce during winter in the western U.S. comes from Mexico through Nogales, Arizona.

Some of these products, like tomatoes, benefit from economies of scale of large multinational companies. Some commodities are being distributed primarily through brokers to produce in the border. More producers are creating their own distribution operations in the U.S.. However, many opportunities remain for cooperatives and farmers associations to develop regional export markets on behalf of its members.

Organic

One of the most promising areas for organic products is. In Latin America, Uruguay has the highest percentage of organic farmland – largely in urban areas. But Uruguay is not close enough to the USA to maintain a low carbon footprint for agriculture exports. organic consumers are very interested in foods produced in the region.

In 2000, Mexico placed 16th in the world and fifth in Latin America for land under organic production. Unfortunately, three million hectares certified Argentina's organic includes unmanaged grasslands, so the statistic is misleading. "The value of organic production in 2000 was Mexico $ 150 million, five times larger than Argentina, which puts Mexico second only to Brazil in the total value of organic production in Latin America ", according to researcher Don Lotter agriculture Davis, California.

Mexico's domestic demand is still small, however, the value of organic production in Mexico is growing at twice the U.S. rate. Coffee is the largest organic farming in Mexico. Acquisition organic coffee from Latin America to help small farmers more than most of the foods you can buy. "More than 50,000 small farmers, with an average holding of 2 hectares produce over two thirds of the value of organic production in Mexico. Since it is well beyond the capabilities of a producer of that size to seek individual certification, the certification is done by farmer groups and cooperatives, "says Lotter.

The Opportunity

There is an opportunity for investors in cooperatives and regional growers' associations to provide the infrastructure and development Professional needed to develop export sales directly to Fortune 100 retailers and wholesalers of quality in the U.S.. With adequate infrastructure and marketing producers in Mexico can create long-term profitable relationships with organizations that produce in the U.S. retail cool.

About the Author

Stephen Kaczor is a Seattle-based writer, entrepreneur, and consultant. He is a partner at International Market Resources, a Latin American trade consultancy, and the founder of Changes In Latitude, a travel company. The focus of Stephen’s consulting is strategic market development, research & management. In addition to consulting and writing, he is passionate about Latin American culture, travel, and sustainable agriculture.
www.alternativelatininvestor.com

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